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DIGITAL MARKETING TRAINING
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
- What is marketing and digital marketing?
- Understanding Marketing and Digital.
- Marketing Process?
- Understanding the Internet, websites, domain, web server, web hosting, etc.
- Planning of a website
- HTML Basic
- About CMS and creating website in WordPress
- What is SEO?
- What are search engines and their functions?
- Understanding traffic, keywords, etc.
- On-page optimization
- Off-page optimization
- Understanding in organic search results.
- Introduction to Google AdWords and PPC advertising.
- Setting up a Google AdWords account.
- Understanding the adwords account structure.
- Campaigns, Ad groups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display, Video
- Difference between search display campaign
- What is social media?
- Understanding the existing social media paradigms & psychology.
- How social media marketing is different than others.
- Facebook Marketing.
- Linkedin Marketing.
- Twitter Advertising.
- Introduction to Google analytics.
- Understanding Google analytics account structure.
- How to set up an analytics account.
- Hot to add analytics code on the website.
- How to set up goals.
- Importance of funnels.
- Understanding Mobile Devices.
- Fundamentals of Mobile marketing.
- Advertising on mobile (App & Web).
- SMS marketing.
- What is Adsense?
- How to get approved for Adsense.
- What is Blogging?
- How to Blog.
- Wordpress Themes and Plugins.
- What is Affiliates?
- How to join and Earn with Affiliates.
- Top Indian and Worldwide Bloggers.
- How to Earn Money with Blogging.
- What is E-commerce?
- Top E-commerce Website around the world.
- E-commerce scenario in India.
- AdWords Fundamental.
- Search Advertising.
- Display Advertising.
- Video Advertising.
- Shopping Advertising.
- Mobile Advertising.
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